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- 8 Overhyped Watches
8 Overhyped Watches
And What To Buy Instead

Let’s get hyped! (or not..)
Ah, the world of luxury watches - where hype often overshadows horological merit. Today, we're diving into the deep end of the watch pool to explore some of the most overhyped timepieces and their worthy alternatives.
Whether you're a seasoned collector or just dipping your toes into the world of haute horology, this list will help you navigate the choppy waters of watch buying. So, strap in (pun intended) as we debunk some myths and uncover hidden gems!
Rolex Submariner

Why It's Overhyped: The Submariner is a black-dial dive watch whose claim to fame is being the first mass-marketed diving tool watch. While it's undoubtedly iconic, its current iteration is far removed from its utilitarian roots.
What to Buy Instead: Glashütte Original SeaQ
Why It's Better: The SeaQ offers a fresh take on the classic diver aesthetic with its blue sunburst dial and ceramic bezel. It's water-resistant to 200m and powered by a manufacture movement with a 40-hour power reserve. Plus, you won't have to wait years to get one!
Rolex Daytona

Why It's Overhyped: The Daytona's popularity has led to ridiculous waiting lists and inflated prices on the secondary market.
What to Buy Instead: Zenith Chronomaster Sport
Why It's Better: The Chronomaster Sport offers a similar aesthetic with its ceramic bezel and three sub-dials. However, it boasts a more interesting movement that can measure 1/10th of a second.
Omega Speedmaster Professional

Why It's Overhyped: While the Speedmaster Professional’s moon landing connection is impressive, this narrative has been overplayed.
What to Buy Instead: Omega Speedmaster 38
Why It's Better: The more modern interpretation of the Speedmaster 38 offers an updated dial, automatic movement, and date display. It's even more affordable than the Professional model.
Rolex Explorer

Why It's Overhyped: Despite its adventurous image, the Explorer didn't even exist when Edmund Hillary climbed Everest.
What to Buy Instead: Tudor Black Bay 36
Why It's Better: The Black Bay 36 offers similar robustness and versatility at a fraction of the price. Plus, Tudor's connection to Rolex ensures top-notch quality.
Audemars Piguet Royal Oak

Why It's Overhyped: While iconic, the Royal Oak's popularity has led to inflated prices and long waiting lists.
What to Buy Instead: Zenith Defy Skyline
Why It's Better: The Defy Skyline offers a similar integrated bracelet design but with a more interesting dial featuring a 1/10th of a second indicator.
Patek Philippe Nautilus

Why It's Overhyped: Like the Royal Oak, the Nautilus has become more of a status symbol than a horological masterpiece.
What to Buy Instead: Chopard Alpine Eagle
Why It's Better: The Alpine Eagle offers a similar sporty-elegant aesthetic with its integrated bracelet and textured dial, but with more accessible pricing and availability.
Rolex GMT-Master II "Pepsi"

Why It's Overhyped: While iconic, the Pepsi’s popularity has led to inflated prices and long waiting lists.
What to Buy Instead: Tudor Black Bay GMT
Why It's Better: The Black Bay GMT offers similar functionality and aesthetics at a more accessible price point. It's powered by a robust in-house movement and features a versatile "Pepsi" bezel.
Rolex Oyster Perpetual

Why It's Overhyped: Despite its simplicity, the Oyster Perpetual has become difficult to obtain due to Rolex's artificial scarcity.
What to Buy Instead: Omega Seamaster Aqua Terra
Why It's Better: The Aqua Terra offers a more interesting dial with a sunburst effect and warmer colors. It's powered by a Co-Axial movement and is significantly more affordable.
Remember, the best watch is the one that speaks to you, regardless of hype or brand name. Don't be afraid to explore lesser-known brands or models, you might just find your perfect timepiece where you least expect it. Happy hunting, and may your watch collection always be ticking!
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And hey, while you're here, why not check out my book, Watch Collecting 101? It's the perfect guide for navigating the wild world of horology.
See you next time!
Ian
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