Own The Watch

Join 6,500+ readers building wealth while owning quality things. Weekly insights on intentional luxury, mindful spending, and the real path to work-optional in your 40s.

I took a photo walk a couple of days ago. I didn’t bring home too many photos. This view caught my eye despite its randomness. I was happy to found a place where there was just one color in the frame :)

Frequently Asked Questions

What is "intentional luxury"?

Buying quality things you actually love, while not wrecking your financial future. It's the opposite of deprivation finance ("never spend on anything") and flex culture ("buy it to impress people"). Intentional luxury means knowing what's worth it, saving for it, and saying no to everything else.

Is this just another watch blog?

No. Watches are the hook. This newsletter is about applying intentional thinking to money, time, and life. Every week you get: a watch review (no sponsorships), a real money decision I'm making, and a lesson on discipline, wealth-building, or intentional living.

I don't care about watches. Will I still get value?

Yes. The watch section teaches you how to evaluate quality, spot value, and ignore hype—lessons that apply to any purchase. If you care about owning fewer, better things, you'll get value even if you never buy a watch.

What makes this different from other finance newsletters?

I'm not telling you to cut out coffee and live in a van. This is about building wealth while still enjoying life. Real numbers (for paid subscribers). Real mistakes. Real progress. No hustle culture. No deprivation. Just honest updates from someone figuring it out.

Do you share your actual financial numbers?

Free subscribers get the lessons and frameworks. Paid subscribers ($5/month) get full transparency: net worth updates, savings rate, investment strategy, and the actual dollar amounts behind every decision.

Who is this for?

Men (mostly) aged 28-45 who feel stuck between wanting nice things and wanting financial freedom. You make decent money but the corporate treadmill won't stop. You're tired of choosing between enjoying life now and being free later. This newsletter shows you how to do both.