OWN THE WATCH

Week ending April 24, 2026

Good morning {{first_name|Friend}}.

When's the last time you had dinner with your family on a weeknight? Not scrolling through your phone while they eat. Not answering emails between bites. Actually sitting there. Present.

If you had to think about it, you already know the answer.

(Thoughts on this newsletter? Send me your feedback)

O

OBSERVATION

The Words vs. The Calendar

You say "family is everything." You post about it on Instagram. You put their photos on your desk at work. You tell yourself you're doing this for them.

But you work 70 hours a week. You answer emails at the dinner table. You miss bedtime. You're "providing for the family"—but what your family actually wants is you.

The excuse is always income. Always provision. Always "I'm doing this so they can have a better life."

But here's the pattern: You say you value something, then you spend your time and money on the opposite.

What the Data Shows

Parents with teenagers—kids ages 13 to 17—spend an average of 32 minutes per day on childcare as a primary activity. Thirty-two minutes. That's it.

Meanwhile, those same parents work an average of 5.3 hours per day.

How Parents with Teens Spend Their Day

Time with kids (primary activity)

32 min

Time working

5.3 hrs

You're spending 10x more time working than directly caring for your teenager

Source: Bureau of Labor Statistics, American Time Use Survey 2021

Let that sink in. Ten times more time working than with your kid.

And it gets worse.

Seventy-five percent of the time you'll ever spend with your children happens before age 12. By the time they're teenagers, you're down to those 32 minutes. Once they leave for college, it drops even further.

75%

of time with your kids happens before age 12

After that, they're gone

The Providing Excuse

You're not providing. You're avoiding.

Providing means giving your family what they need. Your kids don't need the bigger house. They don't care that you drive a nicer car than your neighbor. They don't remember the vacation you couldn't take them on because you were working.

They remember whether you were there.

Ask them. Actually ask your family what they want. Not what you think they want. What they actually say when you ask the question out loud.

They'll say time. They'll say you. They'll say dinners together and weekends without your laptop open and bedtimes where you're actually in the room.

The Real Cost

Most of my readers are salaried. That means working more hours doesn't increase your pay. It decreases your hourly wage.

You're working 70 hours a week and getting paid for 40. That's not dedication. That's inefficiency. You're sitting at the office doing busywork, "feeling" productive, while your actual hourly rate drops.

And for what? So you can afford the lifestyle that requires you to keep working those hours?

That's not providing. That's a trap you built yourself.

The Choice

You could work less. Most people reading this could.

Not everyone. Some people are genuinely stuck—single parents, people with medical debt, people supporting extended family. If that's you, this isn't about you.

But most people? Most people are choosing this. Choosing the bigger house over dinner together. Choosing the title and the salary bump over coaching Little League. Choosing "I'm building something" over "I'm here."

Your kids won't remember that you made VP. They'll remember that you weren't at their games.

When they leave—and they will leave—you won't get those years back. You won't get a do-over on the 32 minutes that became 15 minutes that became the occasional holiday visit.

You say family is everything. Your calendar says work is everything.

Which one is telling the truth?

Poll

W

WATCH

LONGINES HYDROCONQUEST

Specs:

  • 39mm or 43mm diameter, automatic movement

  • 300m water resistance

  • Ceramic bezel

  • 72-hour power reserve

  • $2,200 USD

(I’d go with the 39mm in green. Also comes in black, blue bezel and blue dial)

The Longines HydroConquest has gotten a lot of attention lately, and for good reason. It's positioned right in that sweet spot where "luxury watch" meets "you can actually afford this without financing it."

At $2,200, it delivers quality that competes with watches twice the price. The 72-hour power reserve is exceptional, most watches in this price range give you 38-42 hours. That means you can take it off Friday night and put it back on Monday morning without resetting anything.

It's cheaper than the comparable Omega Seamaster by a significant margin, but you're not sacrificing much. Ceramic bezel. 300 meters of water resistance. Solid automatic movement. It's a real watch at a reasonable price.

But here's what matters more than the specs: This is a watch you actually have time to wear.

Not the watch you buy to celebrate the promotion that keeps you at the office until 8 PM. Not the watch that sits in the box because you're too stressed to enjoy it. Not the watch that reminds you of everything you're sacrificing to afford it.

This is the watch you wear when you leave work at 5 PM. When you coach the soccer team. When you're at the dinner table with your family, not checking your phone.

Because if you're working 70 hours a week to afford a nicer watch, you're not collecting watches. You're collecting regrets.

The HydroConquest is a quality watch at a price that doesn't require you to trade your family for your career. It's proof that you don't need to spend $10,000 to own something worth keeping.

And if you're spending less on the watch, you're spending less time working to afford it. Which means more time with the people who actually matter.

N

NUMBER

32 MINUTES

Thirty-two minutes per day. That's how much time parents with teenagers spend on childcare as a primary activity.

Meanwhile, those same parents work an average of 5.3 hours per day.

Let's do the math:

Per week:

  • 32 minutes with your teen × 7 days = 3.7 hours per week

  • 5.3 hours working × 5 days = 26.5 hours per week

  • You're spending 7.2 times more time working than directly with your teenager

    The Trade-Off: One Week

    Time with your teenager

    3.7 hours

    32 minutes per day

    Time working

    26.5 hours

    5.3 hours per day, 5 days per week

    The ratio

    7.2x

    more time at work than with your kid

Per year:

  • 3.7 hours per week × 52 weeks = 192 hours per year with your teenager

  • That's 8 full days

  • Eight 24-hour days per year

Your teenager gets 8 days. Your job gets 1,378 hours (26.5 hours × 52 weeks). That's 57 full days.

You're giving your employer 57 days. Your kid gets 8.

The bigger picture:

Seventy-five percent of the time you'll spend with your children in your entire life happens before they turn 12. By the time they're teenagers, the window is almost closed. By the time they leave for college, it's shut.

And here's what you can't get back: Those 32 minutes aren't increasing. They're decreasing. Every year, your kids need you less. Want to see you less. Have their own lives more.

The math doesn't lie. Your teenager gets 192 hours this year. Next year, it might be 150. The year after, 100. Then they're gone.

The question:

If family is everything, why does your calendar say it's worth 8 days a year?

You can't buy those days back. You can't work extra hours to earn more time with your kids. The 32 minutes you didn't spend today are gone. The bedtime you missed is over. The dinner you skipped is finished.

Your kids don't need the bigger house. They need you to be home for dinner. They don't need the nicer car. They need you at their games. They don't care about your title. They care whether you show up.

Eight days a year. That's what the data says you're giving them.

Is that really "family first"?

The Takeaway

You say family is everything. You mean it when you say it. But meaning it and living it are two different things.

Thirty-two minutes a day with your teenager. 5.3 hours at work. Those numbers don't lie about your priorities.

Your kids don't need you to work more. They need you to be there. They don't care about the bigger house or the better car or the vacation you can't afford. They care whether you show up for dinner. Whether you're at their games. Whether you're present or staring at your phone.

And here's the hard part: Most people reading this could work less. Not everyone, some people are genuinely stuck. But most people are choosing the career over the family. Choosing the title over the time. Choosing "I'm building something" over "I'm here."

When your kids leave, and they will leave, you won't remember the promotion. You'll remember the bedtimes you missed. The games you skipped. The dinners you weren't there for.

You can't get those 32 minutes back. You can't buy more time. The only question is whether you'll spend it while it's still available.

Time is wealth. Own it.

Ian

P.S. Looking for your next watch? I help readers find the right one for their budget and lifestyle. Click here to get started.

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