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Affordable Luxury
What is Luxury, Anyway?
Ian Roth
October 01, 2024 • Estimated Reading Time: 13 minutes
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Hey Watch Nerds!Luxury doesn’t have to be expensive. In fact, some consider a limo and cheese pizza a luxury. Here’s what we got today:
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Tissot - Gentleman
This week, we’re taking a closer look at the Tissot Gentleman Powermatic 80 Silicium—a watch that delivers serious luxury vibes without robbing your wallet. With its sharp blue dial and a movement so efficient it’ll tick for 80 hours straight (so feel free to ignore it all weekend), this is the perfect mix of sophistication and practicality. It’s Swiss, it’s stylish, and it’s not going to require you to sell your kidney. What more could you ask for?
Watch Specs
📏= 40 mm 🌊= 100 m
💰️= $825
💸 Affordable Luxury
Because You Deserve to Look Like a Million Bucks
Let’s get real, life is expensive. I have three kids, I feel your pain. Finding a watch that screams luxury without having to sell one of my kids isn’t easy. But the Tissot Gentleman pulls it off.
This Swiss-made gem features a stunning blue dial that’s versatile enough to pair with a suit or jeans, depending on whether you’re closing deals or closing tabs. And the 40mm stainless steel case? It’s just the right size to make a statement without shouting.
Under the hood, the Powermatic 80 movement gives you a mind-blowing 80-hour power reserve, meaning you could take it off Friday night, forget about it, and it’s still ticking Monday morning. Yeah, that’s what Swiss precision gets you.
More Specs
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But it’s not just the mechanics that make this watch a steal. Tissot threw in a silicon balance spring for added durability and anti-magnetic resistance—because who wants their watch going haywire around magnets? And with a price tag that doesn’t require selling your car, the Gentleman delivers that high-end look and feel without the high-end price.
It’s classic, reliable, and won’t make your bank account cry—a rare combo in the world of luxury watches. Trust us, your wrist (and your wallet) will thank you.
📖 The Story
Introduced in 2019, the Gentleman collection aimed to give a modern, everyday watch—one that would merge Swiss craftsmanship with timeless aesthetics to somehow bridge the gap between a dress watch and a casual, everyday timepiece, suitable for both professional and personal settings. |
Instant Appeal
Excitingly, the heavyweight combination of heritage, design, and performance made it an instant hit. The Tissot Gentleman has very rapidly taken up its place being part of the backbone of the modern Tissot offering, representing the brand's ethos in providing quality Swiss-made watches to as broad an audience as possible, efficiently and at a price that's as affordable as possible.
The underlying success is because of how the brand has managed to balance tradition with modern-day requirements, making this model a favorite among people who are in need of a dependable, stylish yet highly versatile watch.
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🔥 Hot Takes
What is Luxury, Anyway?
Not all luxury has to come with a hefty price tag, and the idea that true luxury requires financing is wrong. Luxury is often tied to craftsmanship, quality, and timeless design—values that don’t always equate to high costs. Brands like Tissot prove that you can enjoy finely made, durable items without breaking the bank. The misconception that luxury must be expensive often fuels a culture of overindulgence, leading people to finance purchases they can’t afford, all for the sake of an elusive status symbol/social media.
Financing luxury dilutes the very essence of what makes something luxurious: the freedom to enjoy it without financial strain. True luxury should be about thoughtful, intentional purchases—items that are built to last and offer lasting satisfaction. You should never go into debt for something that’s supposed to bring you pleasure. When you start financing luxury, you're prioritizing appearance over actual substance, which goes against the purpose of investing in quality.
The best luxury items are often the ones that are attainable without unnecessary financial burden. They offer a sense of satisfaction and value, not stress and payment plans.
The best luxury items are often the ones that are attainable without unnecessary financial burden. They offer a sense of satisfaction and value, not stress and payment plans. Affordable luxury brands like Tissot remind us that it’s not about the price tag but about how something makes you feel. |
My Feedback
If you take anything from this: don’t finance your fun. If you want anything that is luxury and have to set up a payment plan, the item owns you.
Luxury should elevate your life, not your credit card balance or stress level. If you have to finance it, it’s not luxury—it’s just an illusion of it.
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Who is this watch for?
🥶 Chill Alert. This section is for people with a sense of humor. Reader discretion is advised. Take a chill pill and read on. If you dare…
Meet Greg Meet Greg… the guy who wears a suit to work even though his office is business casual. He’s convinced that people notice his cufflinks, even though no one really does. Greg doesn’t have time for frivolities like changing watches between work and leisure. The Tissot Gentleman is for him because it screams "I have taste," without actually screaming it. It’s his go-to for that seamless transition from his morning corporate meetings to his post-work power dinners—aka microwaving a frozen burrito and binge-watching true crime documentaries. Greg loves the fact that it’s automatic, which makes him feel sophisticated, but not so sophisticated that he'd ever know what a silicon balance spring is. Greg thinks he’s a man of refinement, but in reality, he just likes a watch that looks good when he adjusts his shirt during Zoom calls. | Meet Brad Now let’s talk about Brad… who recently fell down a YouTube rabbit hole and now he’s “super into” watches. He spent 30 hours watching reviews, and now he thinks he’s basically a horologist. He knows all the buzzwords: “sapphire crystal,” “caliber,” and, of course, “Swiss-made.” The Tissot Gentleman is perfect for Brad because it’s just pricey enough to make him feel like a big shot, but not so expensive that his friends would call him out for blowing his rent money. Brad will go on and on about how it’s "such a great value for an entry-level Swiss watch," but deep down… He just loves that it gives him something to talk about at parties when no one cares about his crypto portfolio. |
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Similar Watches
Maybe today’s watch isn’t for you. That’s okay! Take a look at three similar watches from Tissot.
Tissot Seastar click to buy $750 | Tissot Le Locle click to buy $675 | Tissot PRX click to buy $725 |
Outta Time
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As you can tell, lots of changed coming to your favorite watch newsletter. Expect to see some visual updates to make it more appealing to read. Did you like today’s format? Vote below to let me know!
Happy October, btw. It’s hard to believe that we’re in the Fall season already. I’ve been writing this for 8 months, where does the time go. Thanks for reading and see you soon!
Random Fact About Ian: I’ve been using a sauna for the last few weeks. The internet tells me that it will make my body hurt less and make me look younger. I’ll keep you posted… 🤣
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