Own The Watch

Join 6,500+ readers building wealth while owning quality things. Weekly insights on intentional luxury, mindful spending, and the real path to work-optional in your 40s.

Latest Articles

The $279 Mistake, 50 Squats, and Why You Need to Start Building

Jan 22, 2026

Don't trust the hype. Invest in your future. Build something outside your job—or work until 70.

The Middle Class Money Trap: Why Growing Up Comfortable Made Me Bad With Money

Jan 20, 2026

How middle class money mistakes kept me on the treadmill—and what I'm teaching my kids instead

Rolex vs Tudor vs Omega: Which Watch Should You Buy First?

Jan 15, 2026

The honest guide for guys in the $3K-$12K range who want to actually wear their watch, not baby it in a safe

The Birthday I Didn't Spend

Jan 8, 2026

Sold three watches, resisted coffee machines, and redirected $2K toward work-optional instead

The 80/20 Rule of Watch Collecting (Proven By My 2025 Data)

Jan 6, 2026

I tracked every watch I wore in 2025. Three watches got 81% of wrist time. The rest barely mattered.

The Last One of 2025: Sinn 104, The Raise I Didn't Feel, and the Surgery I Needed

Dec 30, 2025

German tool watches, lifestyle creep avoidance, and what 15 years of back pain taught me about resilience

The $5,500 Holiday Trip We Didn't Take

Dec 26, 2025

Tudor Pelagos 39, the travel we skipped, and the friendships I'm done maintaining

The $56/Month I Stopped Wasting

Dec 18, 2025

Monta Atlas Watch, subscription audits, and why I quit video games to build this newsletter

I Haven't Had a Drink in 500 Days

Dec 16, 2025

What I've gained by quitting alcohol—and what it cost me to keep drinking